Price Skin Care Clinic Offers Nonsurgical Treatment for Common Skin Cancer

Price Skin Care Clinic is now offering the most advanced nonsurgical treatment for common skin cancer in Madison County.

In partnership with SkinCure Oncology, Price Skin Care Clinic is the first medical practice in Madison County to provide the GentleCure™ treatment experience, featuring Image-Guided Superficial Radiation Therapy (Image-Guided SRT)—a highly effective alternative to surgery.

“More than 1,100 individuals in Madison County are expected to be diagnosed with nonmelanoma skin cancer this year alone,” says Richard Price, MD, of Price Skin Care Clinic. “For those diagnosed with basal or squamous cell carcinoma, Image-Guided SRT is the only treatment that utilizes ultrasound imaging to precisely direct low-level x-rays to targeted areas of the skin, effectively eliminating cancer cells.”

According to a study published in Oncology and Therapy, Image-Guided SRT achieves a 99.3% cure rate for early-stage nonmelanoma skin cancer, making it just as effective as traditional surgical treatment—without the need for incisions or downtime.

Kerwin Brandt, Chief Executive Officer of SkinCure Oncology, emphasizes the importance of providing patients with options: “We are delighted to partner with Price Skin Care Clinic to offer this highly effective, noninvasive treatment,” he says. “Every patient should have the choice to cure their nonmelanoma skin cancer without surgery.”

Dr. Price echoes this sentiment: “We’re proud to partner with SkinCure Oncology, the world leader in Image-Guided SRT,” says Dr. Price. “Price Skin Care Clinic is now one of 500 clinics nationwide to offer this treatment, which has already benefitted nearly 100,000 patients.”

Find Out If Image-Guided SRT Is Right for You
To learn more about Image-Guided SRT, visit:
👉 SkinCureOncology.com
👉 GentleCure.com

To schedule a consultation, call Price Skin Care Clinic at 601.992.3996.